The author lays out three models: purely ad supported, hybrid, and pure pay-for-content-- and then castigates websites for relying too heavily on the first of these models.<p>He admits that the second model has not been terribly successful on the web, and it's clear (although he doesn't state it) that the third model has failed spectacularly on the web.<p>So, what does he suggest, exactly? "Get a new business model" is not terribly thorough advice.