My two personal experiences with Sugru so far:<p>1. The stuff is amazing. As an experiment, I completely coated an 802.15.4 temperature sensor in a thin coat and threw it into an autoclave (to test the temperature claims, etc). It held up.<p>2. Customer service has been amazing. The Sugru I received came from a batch with a slightly shortened shelf-life because of mixture issues, so they sent me a second order for free. No questions asked, no forms, nothing. Just an email "sorry about that, the replacement is in the mail."
Despite the clever marketing (and it is quite clever), hand-formed room-set silicone has been used in the building trades for almost a decade--mostly for long-run ductwork dampening and high-service-interval electrical junction box seals.<p>It's precisely analogous to when cyanoacrylate adhesive compounds were re-marketed as Krazy Glue.
This stuff reminds me of ShapeLock (aka Friendly Plastic):<p><a href="http://www.creatrope.com/blog/make/friendly-plastic-shapelock-tools/" rel="nofollow">http://www.creatrope.com/blog/make/friendly-plastic-shapeloc...</a><p><a href="http://www.lonestarairsoft.com/forums/showthread.php?t=8822" rel="nofollow">http://www.lonestarairsoft.com/forums/showthread.php?t=8822</a><p><a href="http://www.micsaund.com/2006/03/13/plastic-you-can-mold-in-your-home-for-diy-projects/" rel="nofollow">http://www.micsaund.com/2006/03/13/plastic-you-can-mold-in-y...</a><p>The differences seem to be that ShapeLock:<p>- requires some heat to get it in to a moldable state<p>- is firm, not rubbery when it sets<p>- is not sticky<p>- is reusable (just heat it up again, and you can re-shape it)<p>Here's something made from it:<p><a href="http://www.xrobots.co.uk/android10.htm" rel="nofollow">http://www.xrobots.co.uk/android10.htm</a>
What's with introducing female engineers and designers as "lovely"? That's generally speaking, since it's probably just precious copywriting in this case.
I thought the best short introduction to the product was this interview w/ pictures:<p><a href="http://www.iconeye.com/index.php?option=com_content&view=article&id=4294:introducing-sugru" rel="nofollow">http://www.iconeye.com/index.php?option=com_content&view...</a>