"Stop and think about that for a second: the top brand in the world belongs to a player that…uhhh…doesn’t advertise."<p>"Ads by Google" alongside most ads on the internet doesn't count as google advertising its brand?
They've gotten some publicity - remember the ad that was like {first 10 digit prime found in consecutive digits of e}.com?<p>But for the most part they haven't really advertised in the traditional way. Instead, they've used the best form of advertising - make a product so good that it speaks for itself!