Just not that funny. I doubt any CEO's were fooled by talk like "savings per hectoliter"; these are diplomatic people who probably just tried to give a game response to a seemingly clueless analyst. If someone says something stupid in a setting like this - you don't waste the time of the other people on the call by calling them out or trying to figure out what their gibberish means, you do what these guys did -- hit your closest pre-existing talking point and defer further discussion to a later time.<p>It's amazing the lengths some people will go to reinforce their worldview in which all executives and finance professionals are clueless PHB's who somehow got to the corner office by crashing tricycles or something.