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Ask HN: Job Titles for Sole Operators?

4 pointsby esonicaabout 15 years ago
I am rebranding my business at the moment, and trying to decide what job title (if any) I should put on a business card.<p>I am a sole operator, I do web design,coding, hosting, but am trying to focus more on the music industry, working with bands to promote them through the web via websites, facebook, twitter etc. Ideas are welcome :)<p>Also, as sole operators, what titles do you use?

7 comments

jcrochollabout 15 years ago
I call myself "Founder" in the context of my current solo project, even if that project is not really a "startup" or "company".<p>As the legal term I use "Sole Proprietor": <a href="http://en.wikipedia.org/wiki/Sole_proprietorship" rel="nofollow">http://en.wikipedia.org/wiki/Sole_proprietorship</a>
anactofgodabout 15 years ago
I don't put a title on any of the cards for my consulting or startup business(es). They tend to be over- or pre-loaded with meaning, frivolous, meaningless, and/or limiting, esp for a solo/small operation.<p>Try this: On the face: Name, pho no &#38; email addr. On the back (opt): Company name &#38; catchy, descriptive tagline. Use an interesting, legible font. Keep the color scheme simple.<p>A well crafted tag-line is much better than a title, and gives you a lot more freedom to market yourself, your services/products and your business.<p>I get a lot of complements on the simplicity of my cards, I save # on printing costs, and there is plenty of room for potential clients &#38; customers to make their own notes about what they want to follow up with me on.
apowellabout 15 years ago
I've used "Consultant". It's not really what I am (my main business is advertising/subscriptions), but if I'm handing you my business card, then I'm probably a consultant to you.<p>Consider "Web Dev Consultant" if you want to be ever-so-slightly quirky while still being informative.
soyelmangoabout 15 years ago
It depends who you're targeting - suits, techs, artists? If you choose quirky, make sure it's <i>smart</i> quirky, and not <i>glib</i> quirky. "Your web guy" sounds a bit... bland. It sounds too average, like "Mr Site". Come back and let us know what you choose! And let's see your business cards too :)
faramarzabout 15 years ago
How about 'Without Title' ?<p>Good conversation starter and unique.
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eliot_sykesabout 15 years ago
I've pondered the same thing and ended up going with Founder. Sometimes I'll use Developer or "Developer Founder". Tried out Creator for a bit but I thought that sounded uppity.
brkabout 15 years ago
The Dude.