Plus one to Netflix for making this the first sentence:<p>"This is Neil Hunt, Chief Product Officer for Netflix."<p>No vague hiding behind an unidentified team or blog. A person has chosen to identify himself with the decision, and the company chose to present it that way.<p>The general tone is also positive. This is a good way to communicate.<p>Contrast with Amazon's anonymous whine on their kindle blog when they gave in to MacMillan. Not signed by a person, not even "the team." And full of blame and "you'll see!"<p><a href="http://www.amazon.com/tag/kindle/forum/ref=cm_cd_et_md_pl?_encoding=UTF8&cdForum=Fx1D7SY3BVSESG&cdMsgNo=1&cdPage=1&cdSort=oldest&cdThread=Tx2MEGQWTNGIMHV&displayType=tagsDetail&cdMsgID=Mx5Z9849POTZ4P#Mx5Z9849POTZ4P" rel="nofollow">http://www.amazon.com/tag/kindle/forum/ref=cm_cd_et_md_pl?_e...</a>
Another case of lawsuits stifling innovation.<p>And I agree with one of the comments on that post - why doesn't Netflix have people opt-in to have their data anonymized and used for this purpose?<p>Edit: replaced bureaucracy with lawsuits
How does sharing the Netflix data violate privacy? With the hundreds of thousands of records it would be difficult to trace information to an individual. The US needs more engineers and fewer lawyers.