Beyond being an interesting quip on business ideas, I love the interesting site design and the $2400 dream keyboard [1].<p>As for ice cubes for the $10 bottle of water - the ice cubes need to be packaged and delivered with the water. Sounds like a good way to differentiate yourself from other brands of expensive water.<p>[1] <a href="http://store.artlebedev.com/computer_add-ons/optimus-maximus/" rel="nofollow">http://store.artlebedev.com/computer_add-ons/optimus-maximus...</a>
Many gems on that site<p>Here is one more<p><a href="http://www.artlebedev.com/mandership/141/" rel="nofollow">http://www.artlebedev.com/mandership/141/</a>
I thought this was going to be about a different lesson.<p>For an idea to be worth a million, it's got to be worth the customers <i>paying</i> a total of a million, i.e. to them it's worth <i>losing</i> a million.
I have an idea worth "minus a million" in a different sense:<p>My medical condition is supposed to cost big bucks to manage and the doctors promise you no hope of actually getting well. Getting healthier has been cheaper than the conventional treatments and yields the bonus that the healthier I get, the more productive I am while at the same time costs have steadily declined.<p>Now I just need to "package" it and figure out how to market it.