That's a pretty narrow view of Twitter. He doesn't use the word "search" once. If you are not using Twitter search on specific key terms then you are not using Twitter effectively.<p>He doesn't mention hashtags. A great example is back channel discussion for an event, meetup, or conference. For example, you should be following the #leanstartup hashtag.<p>He doesn't mention breaking news. I heard about the Chinese earthquake, Iran revolution, and Michael Jackson's death on Twitter.<p>RescueTime says I spent 2 hours in Tweetie last week. I easily derive value out of that time. (A chunk of that time was following the #Canucks hashtag while watching hockey.)
Maybe it's petty, but some of the phrases annoy me:<p><i>Twitter 2.0</i><p><i>...what industry researchers call, 'The Network Effect'</i> (that phrase in this usage is 50+ years old and commonplace, not some sort of discovery by "industry researchers")<p><i>...a place for brands, links and affiliates</i> (if that were true, there would be no reason to use Twitter at all)
I'm not entirely sure why twitter is useful for any purpose other than the three 'new' ones outlined. If you're someone who isn't representing a business or a celebrity twittering, the fact is, no-one cares about any opinion you have which can be expressed in 140 characters.
Did this guy toss in the subheading "The Magic Bullet Secret To Getting 17 million followers in 3 hours!" in order to pull in some search engine traffic on that phrase?
Not too sure Twitter has really transformed. Social media 'experts' can use Twitter however they want, I simply like to know what my friends are up to without having to always call/text them.
You should really look into making your site less of a text decoration and weight mess. If you have 7 somethings, make those headlines the next biggest/strongest to the headline. Anything else must be less bold.