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Branding Vice

53 pointsby I_HALF_CATSalmost 9 years ago

7 comments

linkregisteralmost 9 years ago
The author of this article has a serious axe to grind with VICE which overshadows the few good points he makes. The photoshopped pictures of VICE executives with consumer brands are embarrassingly bad.<p>It does bother me that VICE sometimes over-editorializes some of its stories and does some truth stretching. Overall, I think the quality stories are worthwhile and I can just roll my eyes at the misinformative ones, e.g. many on motherboard.vice.com.<p>I clicked on another entry in this ranty blog and found a hilarious VICE parody done by the Onion: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=JHvrirXi5Ds" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=JHvrirXi5Ds</a> .
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tn13almost 9 years ago
The rant might be genuine. Post McInnes VICE was not as provocative as it use to be. At present VICE just brings the politically correct news reporting in a provocative format. Clearly one has ignore facts in favor of a good story. Most news media does this I dont think why VICE should be singled out.<p>The whole zoo is like a fancy dress competition I dont see why VICE should be demonized or singled out.<p>P.S. Vice also remains probably the only media house to come up with these real off beat stories. They might have taken creative liberties with facts but then who does not ?<p>Examples:<p><a href="https:&#x2F;&#x2F;broadly.vice.com&#x2F;en_us&#x2F;article&#x2F;life-as-a-member-of-indias-third-gender-is-a-blessing-and-a-curse" rel="nofollow">https:&#x2F;&#x2F;broadly.vice.com&#x2F;en_us&#x2F;article&#x2F;life-as-a-member-of-i...</a> <a href="http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;first-person-shooter-building-maintenance-porter-janitor-guys" rel="nofollow">http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;first-person-shooter-building-maint...</a> <a href="http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;why-prisons-should-give-inmates-access-to-social-media" rel="nofollow">http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;why-prisons-should-give-inmates-acc...</a>
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tcdentalmost 9 years ago
What a trashy, incongruent rant of an article.<p>Regardless, a vast majority of their content doesn&#x27;t include any reference to marketable brands. If the OP is accusing them of being a PR news agency, I have seen very little evidence of it. Questioning wether they are a business trying to earn a profit is incredibly naive.<p>However, if I was to criticize anything about their journalistic integrity, it&#x27;s the tendency for their reporters to inject too much personal opinion. Though they do often succeed at concluding their pieces in a way that leaves the consumer considering multiple perspectives.<p>We don&#x27;t have nearly enough (imperfect or not) media companies pursuing the types of stories Vice does. Given their willingness to publish exceptionable stories, it&#x27;s no wonder there are significant attempts to discredit them.
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tn13almost 9 years ago
Example: This news article is an advertisement in disguise: <a href="http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;david-shapiro-supremacist-supreme-streetwear-book-interview" rel="nofollow">http:&#x2F;&#x2F;www.vice.com&#x2F;read&#x2F;david-shapiro-supremacist-supreme-s...</a>
serg_chernataalmost 9 years ago
Is there a publication that does edgy, interesting content like Vice but isn&#x27;t tied up in advertising controversy? This is a multi-layered question so answer however you like, I&#x27;m genuinely curious.
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chrisdbaldwinalmost 9 years ago
Is it &quot;injecting&quot; if the content was native-advertising to begin with?
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profetaalmost 9 years ago
I call it the &quot;Wired Style&quot;.