I like starting companies in general because I like:
* seeing direct effects from what I do (it's like a game!)
* freedom and responsibility to make important decisions, not filling in TPS reports all day
* Expressing opinions about what technologies are useful (because they solve problems efficiently), and solving important problems with those technologies
* working with people who feel the same way (employees + customers)<p>I am starting my next company (#3) (full-time this summer) because I'd like to see cloud computing/virtualized infrastructure made (more) secure, and applied to hard problems. I'd rather live in a world with this technology.<p>I'm willing to give up fairly comfortable 200-400k/yr. I <i>believe</i> the expected value per year at the startup exceeds that, but that isn't really a factor in my decision. I'd do it for free and wait tables to pay the rent.<p>Doing a startup only because you want the end result (exit) seems like a way to be miserable for most of your life.
First, this is a pointless debate: there's a Russian proverb saying "Don't divide the skin of a bear you haven't killed yet" i.e., starting a company that even <i>gives</i> you the option of liquid equity <i>or</i> profit you can live on is difficult and you'd be lucky to do be in the position to choose.<p>Most don't get to either routes (they fail); others have to choose one over the other due to the nature of their product and market e.g., business software requires <i>long</i> sales cycles and a pipeline that takes many of these cycles to build (before you have any significant traction or equity), "generic" consumer Internet on other can mean sub $1.0 CPMs, requiring immense scale before profit (at which point a "for eye balls" sale sounds lucrative).<p>I also don't think the understands what fuck you money means. To some it may mean "serial enterprise" (and these people have generally built world changing companies as well as invested in others). To others that means enough money to develop your own Lisp dialect at your own pace instead of spending most of your day working only on the sort of software others would pay for (that is, freedom). They're both noble and respectable goals.<p>People who are interested in money for the sake of material wealth typically aren't technology entrepreneurs. I'd argue even Ellison and Gates would be technologists even <i>if</i> it didn't make them wealthy.
I feel like being an entrepreneur, even at the small single-developer scale that I'm going for right now, is the most <i>honest</i> way I can attempt to contribute to the world.<p>Employment is essentially the use of my skills as a kind of organizational machinery: sometimes this can be very valuable - more monetarily valuable than things I might do solo - and the work problems can be interesting, but it's not as personally fulfilling, because it's the company that gets to be influential to the world, not me personally, and the work done is usually a "right now" problem that in the very long term has an automated solution. That bugs me to no end.<p>So while I want some of the "lifestyle" business aspects, I also want some kind of ideological power in the long term to help others live a good and productive life. And I want my work to feel intimate, and to be made with artisan craftsmanship. This has led me pretty strongly towards making independent games; they're a great medium of expression and of teaching, and they have a lot of room for aesthetics. The work has essentially no upper limit on challenge and variation, and building with the market in mind is actually a helpful constraint on the "art" side of things.<p>I haven't gotten too far towards specific expression yet, but I think that is really going to come as a cumulation of everything else.
"<i>Money, cars and material things won't suddenly make you happy.</i>"<p>But what about the freedom to work on things that don't make money? This is the true purpose of seeking out "fuck you" money
The general take-away is hard to argue with, I suppose: there are lots of reasons to start a company, and when making decisions, you should take into account which of the reasons are yours instead of just blindly following conventional wisdom. But it does seem like pretty well-trodden ground: surely by now we are all aware that you don't <i>have</i> to go the big-scaling-up/huge-VC-funding/looking-for-an-exit-in-5-yrs route, if you don't want to?
After working at a number of companies, I realized that the thing that would really suit my talents is to be part of the top management of a reasonably large company. To start my own company were I had a top position by default was way easier and more satisfying than working my way up the ladder in an existing one. I now lead a small startup (bootstrapped, highly profitable) and I'm having the time of my life. The key thing is not money, freedom or some such - but simply the feeling of using my brain in a very efficient way, every day.
I want to add value to the world in the most efficient way possible. For me, that's owning my own company and making customers and/or users happy. I've worked overpaying jobs for large and mid sized companies and it was stifling. Before that I made decent money playing poker and it was unrewarding - I felt like I wasn't accomplishing anything. In the end; I agree it's freedom and the drive to create.
EDIT: Grammar.
I'm in it for the money. I'm introvert, and hate interacting with peoples I can't stand on a day to day basis. Will it make me happier? not sure, but it probably doesn't make me unhappy and I can do whatever I want.
So I never have to interview for a job.<p>To take over the world.<p>The knowledge that I'm making money from something I created out of air gives me confidence in other areas of life.