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Ask HN: What ads network are you using?

18 pointsby maxencecornetalmost 9 years ago
Every ads network looks so shady or obsolete, I can&#x27;t find one that I like.<p>I&#x27;ve tried<p>- Google Adsense<p>- Exoclick (Really modern, well done, but I earn 50% less then with Adsense..)<p>- Clicksor, I was just accepted, But have no idea if it&#x27;s good, the UI seems so old and not user-friendly..<p>What do you use ? Do you recommand a solution ?

4 comments

logiclabsalmost 9 years ago
Assume you&#x27;re looking for web&#x2F;mobile web app? I have a similar issue with being declined by Adsense for a non-content (app type) site. I&#x27;m not earning huge amounts, but over the last 3 months I&#x27;ve been using the following display networks, all are CPM based (not CPC) and not content&#x2F;contextual driven:<p>- Amazon CPM. Pretty good, guaranteed CPM, with an average but consistent fill rate. Mostly remarketing of Amazon basket&#x2F;viewing with a few good quality advertisers as well. They don&#x27;t have great payment terms though (2 months+), limited ad sizes and limited payment options (I&#x27;m based in UK, and they offer USD check by mail payments only).<p>- Sovrn (mobile&#x2F;desktop). Been great so far, but haven&#x27;t been through a payment cycle yet.<p>- Facebook Audience Network (mobile only). Very variable fill rate and CPM. Ads are generally for mobile app install.<p>- Adversal (mobile&#x2F;desktop). Not great quality ads and low CPM, but 100% fill so only use as remnant ads.<p>I only use these networks for 300x250 on desktop&#x2F;tablets and 320x50 mobile banners at the moment, but Sovrn and Facebook also offer Native ads, which I might change over to in the near future (higher CPM than banners).<p>All of the above except Adversal support passbacks, so you can waterfall ads to help with the low fill rates. I use DFP for Small Business to handle this, but it could easily be setup manually after testing each network.<p>Others:<p>- Airpush (mobile web). I used to get pretty good CPM for mobile web ads, but stopped using them as was getting some very poor&#x2F;nefarious ads (click hijacking and malware). They may have sorted out the issues now.<p>- BuySellAds. Need to do a bit more work to improve my sites ad placements, so haven&#x27;t used them yet. I believe it&#x27;s a bit more hands on than an ad network, but would look at these.
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lopatinalmost 9 years ago
I&#x27;ve seen Clicksor recommended in advertising circles as a source of cheap traffic. However that doesn&#x27;t rule out good earnings for high quality publishers. No experience with them myself, but contextual ad networks have been among the highest converting traffic sources for me in the past. I&#x27;d say it&#x27;s worth a shot.<p>Just curious, why don&#x27;t you like AdSense? I&#x27;ve heard that it&#x27;s pretty hard to beat on the publisher side.
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baybal2almost 9 years ago
MopPub, AdMob - on overall they give more money than PPC networks on the web. Downside - the mobile is squirming with cheating&#x2F;clickfrauding publishers, if you get banned or suspended it is &quot;guilty until proven innocent&quot;
taprunalmost 9 years ago
Have you thought about either selling ads directly to businesses, or selling your own products? You&#x27;ll get a bigger slice of the pie that way.
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