It's one of the things Barbara Corcoran always says. The best people in business and sales are those who take the hit and then get up again over and over. She said that amongst her own sales people, it wasn't even down to sales talents, the top performers were simply the ones who never let a hit keep them down.
1. Think of your startup as a project until it has revenue.<p>2. Don't launch until you have a hundred paying customers, that forces you to be a long way down the road towards product market fit.<p>3. Get your first hundred customers face to face, the learning is 10X that of trying to drive traffic to your website.