I'm a little perturbed by the glamorous aura this article projects. It's like Biggie Smalls does start-ups.<p><pre><code> Billion dollar valuation, much love from the Crunch
Time to slip into the Prius, creep to the Founders Brunch
Sucka VCs, start lining up for Series C
My elevator pitch gets a yes by floor three</code></pre>
Before Superwall,<p>Before Jia Shen of Rock You was a Facebook/Myspace luminary, presenting talks like "Designing Viral Apps: Engineering the Viral Loop"...<p>"Fresh-faced entrepreneurs Jia Shen and Lance Tokuda were running out of money to fuel their start-up when, in February 2006, they landed a Founders Brunch invitation from venture capitalist Saar Gur. They pitched their business to anyone who would listen, even planting themselves in front of the eggs to get attention. They hit pay dirt with Internet entrepreneur and investor Ariel Poler who, in turn, introduced them to other financiers.<p>Today, their company, RockYou, whose software allows users to add slide shows to their profiles on Facebook and MySpace, has raised millions of dollars and garners more than 1 billion page views a month."