My cofounder and I were vet school classmates. Wagstarter is a labor of love that I've always wanted to build, so in August I finally got busy on it.<p>I would appreciate any and all feedback, no matter how harsh, especially on design, copy, and overall feeling you get from the site.<p>It's really hard getting initial traction on something like this, so if you like Wagstarter, I would appreciate you sharing it with your friends.
I don't know anything about the space, so I won't comment on the concept, but on a very superficial level: too much text, not enough images above the fold! I can't exactly pinpoint what i don't like about the texts, but they somehow seem a bit complicated to me.
A structure that targets 100% payout directly to Vets/pets in need seems a lot more efficient than other options. I expect there's lots of animal lovers out there who appreciate an opportunity to 'share the love'. I like it.