I think one of the reasons for Apple's famed 'ease of use' is because they do put a lot of attention to the details.<p>When I read stories like this one, it it reminds me of the story about Van Halen and the 'no brown M&Ms clause' in their contracts (<a href="http://www.snopes.com/music/artists/vanhalen.asp" rel="nofollow">http://www.snopes.com/music/artists/vanhalen.asp</a>). Both are indicators that someone/a business is paying attention to the details.
This isn't entirely related, and it's for a totally different reason, but analog watches in advertisements almost always read the same thing, too: 10:10.[1]<p>Supposedly it's because the watch hands form a 'smile', and this is supposed to evoke feelings of happiness in potential buyers.[2] I'd never noticed it before, but ever since someone pointed it out to me, I've noticed it in _every single_ watch ad I've seen.<p>[1] <a href="http://nymag.com/images/2/daily/intel/08/01/31_eliandtom2_lg.jpg" rel="nofollow">http://nymag.com/images/2/daily/intel/08/01/31_eliandtom2_lg...</a>
[2] <a href="http://www.ubr.com/clocks/frequently-asked-questions-faq/clocks-and-time-faq-10-10-hand-positions.aspx" rel="nofollow">http://www.ubr.com/clocks/frequently-asked-questions-faq/clo...</a>
After listening to the interview with the SmugMug guy yesterday, and now this... it's really quite amazing just how deeply Apple thinks about these big product launches.<p>The desk has to to be at the perfect angle. The lighting just right. The time on the device has to by synced.<p>I'm not really a big Apple fan (I personally have had a lot of trouble with their products), but I am taking away one important lesson:<p>When it comes to promoting your product, every single detail is important.
This might be a bit off topic. If you have read the book "Yes!", the book mentions that caffeine helps a lot if you try to persuade someone. And, the effect of caffeine kicks in after about 40 mins you consume it.<p>In other words, if Apple provides free coffee to all the attendees for the event, it will be easier for Apple to convince the audience that they just launch one of the best product in the world about 40mins after the event starts (when the effect of caffeine kicks in).<p><a href="http://www.google.com/search?q=caffeine+40+mins+persuasion" rel="nofollow">http://www.google.com/search?q=caffeine+40+mins+persuasion</a>
It's quite neat that they work this into the product launch. I was really hoping the real answer were partly because they've read good literature though. Some sort of guide for hitchhikers maybe?