<a href="http://www.gallup.com/businessjournal/195491/few-employees-believe-company-values.aspx" rel="nofollow">http://www.gallup.com/businessjournal/195491/few-employees-b...</a>
<a href="http://www.gallup.com/businessjournal/195506/few-workers-apply-company-values-jobs.aspx" rel="nofollow">http://www.gallup.com/businessjournal/195506/few-workers-app...</a><p>^ the link is more of a brochure, those seem to be the source from the article.<p>One of my standard questions while interviewing is
* What is your favorite company pillar and why?
* What is your favorite thing about the culture?
* What is your favorite thing about your job?<p>They seem very similar, but two look at interaction with the company, and one from the employee. I get a significant pause on the first two. With a similar enough response, the work atmosphere fosters team work, good people, and productivity. The answer skates around the culture and pillars of a company. Why you enjoy worker here, I've heard often enough that they like working with tech.<p>There is generally company culture, and team culture. I'd be more curious about the metrics for team culture. For me to commit to the company I need to be committed to my team culture.<p>Lastly it's a give and take, your culture, team or company, needs to be mallable. You have core beliefs and ways you operate. But each team member, employee, is different. What lights their fire will vary from one to the next. They come because your building this application, or part of your culture is down time with co workers. But that's broad, what makes them tick. Find that and add that as part of your team culture, give that to them and it naturally progresses.
The word 'values' often has a strong connotation with bullshit. Probably because of it being used in superficial ways, counterfeited values. This is one of those things that you cannot 'fake until you make it'. They are there or they are not.<p>Despite these associations of subjectivity, obfuscation and vagueness, it is very important. The power of this to attract people to your banner can never be underestimated. It is something that resonates deeply in our brains, that makes us work together in a way nothing else can.<p>Musk would be nowhere close to where he is today without having enough people believe in his company. People are willing to work harder, for less money, to be part of the story.