If I were uber I would simply say "thank you for participating in this experience, but we would like to end our relationship here and wish you all the best for future". People fell love with uber because it offered them freedom that was non existent in the traditional car service. It was and still a breath of fresh air about what they have been able to achieve.<p>Today if under stops it services in the US it may loose good amount of customer but the bigger loosers will be drivers because, like it or not, they made more money due to uber. It will just be like the thing that happened with home joy.