IMHO, this is a marketing attempt to get the word out that Surface Pro/Book are competing for the same market as the Macbook <whatever>. They could spend a lot of money on advertizing and try to reach end users, or come up with a scheme like this where they might not actually fork out too much money and let news media do the job for them. At the sortof discounts they'll actually end up giving on average, its a win for them irrespective of how many people actually make use of the offer.<p>(Quite clever, methinks)
These trade-in values are laughable[1]. You are better off selling on eBay. Microsoft does sure know their Apple laptop models though<p>[1] <a href="https://microsoftsurfacetrade.cexchange.com/online/home/index.rails" rel="nofollow">https://microsoftsurfacetrade.cexchange.com/online/home/inde...</a>
As always, I'm creeped out by the fact that Microsoft is tracking how often everyone uses touch input. Are they tracking what app the user was interacting with? Exactly where/how they touched? What was under the touch? I'm just not comfortable sharing that information with anyone. If they were to provide a complete opt-out of all information sharing I'd definitely consider it, but until then I'm out.<p>This is in response to the giant quote box they have in the article on the actual blog post.<p>"97% of people that have a Surface Pro 4 or Surface Book use on-screen touch input regularly."
$50.00 for a working MacBook Pro retina 13", I guess it's just a joke, even they don't believe anyone would trade a MacBook for a Surface-thing.
This is nothing new and Microsoft has had programs like this in place from time and time (including trading in old versions of Surface / Surface Pro).<p>As someone pointed out, it's just a re-branding of am existing third party "trade in" company.<p>Here's one for the Xbox
<a href="https://microsoftconsoletradeca.cexchange.com/online/home/index.rails" rel="nofollow">https://microsoftconsoletradeca.cexchange.com/online/home/in...</a>
Highlights how much Apple and Microsoft are targeting the same market with very different products, which is good for consumers.<p>Unfortunately consumers can also be the casualties. Less popularized "specs" would be the manufacturing and software issues that have plagued windows devices like the surfacebook being extremely buggy at launch and the del XPS 13 completely lacking drivers when launched with win 10... Apple seems to have a but better of a job at hardware and software integration.
My answer would be "No, thanks."<p>Even though the new MB pro has the weird strip and lack of function keys, the OS is still better. Windows 10 has more quirks.
Some people here are complaining about the trade in value, but Microsoft's quote for my 2011 Macbook Pro was pretty close to what I could get for it on eBay.<p>However, I would not expect the resale value on any Surface product to be very good at all.<p>One of the nice things about owning Apple products is that you only pay full price for the first one -- when you replace it, you can trade in or sell the one you have for a lot more money than any non-Apple product of a similar age.
Well, it looks as though they are striking while the iron is hot. There is enough disappointment by people wanting a serious unixy workstation who have been using the Mac for that purpose that if MS puts serious effort into their Windows Subsytem for Linux and pushes hard enough, they may well seriously grab developer market share from Apple.<p>I wonder if Apple would even notice.
"Up to $650". You plug in your exact model and get a value thats <= $650 based on resale value, similar to value to just selling to a service like Gazelle. Smart marketing though.
If they were serious they would make it 1000. Or even refund almost new prices. It would work. Ms in the past was very aggressive when they put their minds to getting market share. Remember when they offered web browsers for free. Bye Netscape. They offered 30pct a few years back on everything on eBay, these were compelling deals.<p>I do not like iPhone but sorry iPads are nicer than surface tablets. They should go hard if they really want to displace iPad. As a tablet surfaces are a little too heavy and expensive.
Clever marketing, but very misleading and trade in values are mostly nowhere $650.<p>Went browsing apple.com macs after seeing all their $2k+ prices on surface books...
Realized I forgot a out these day after they were presented. Perhaps because they're not even possible to buy here in Sweden...<p>Too bad, because they look mighty fine.
If they would have actually given me $650 off I would have done it, but since they are only offering $150 for my model and I wasted my time looking into it, I feel an even stronger dislike from Microsoft than I felt before.<p>Nice work Microsoft marketing team. Very shortsighted.