I have always wondered how Steve Jobs' so-called reality distortion field worked, since its myth makes him seem supernatural.<p>However, if you spend enough time circulating, you start to see how it works. I encounter a lot of people pitching in my line of work. In fact, I spend a lot of time pitching too.<p>Some universal things I've learnt that lead to getting people on board faster:<p>0. Listen, listen hard. Understand where the other person desperately needs to head next.<p>1. Paint a vision of the future that fulfills both parties' desperate needs.<p>2. Be genuinely passionate about that vision. If you're passionate, it's easier for the other party to be passionate. It's also hard to be dishonestly passionate.<p>3. Turn that vision into immediately actionable steps.<p>4. Start moving yourself on your own commitments and <i></i>lead<i></i> that person into taking those steps.
I started emulating something I see in the successful people I know, and that's acting as though I'm right. My mind is constantly filled with dozens of points of nuance and a half-dozen objections or "yeah, buts". The people I know that are successful plow forward anyway, separating the important nuance from the unimportant. And that heuristic is INVALUABLE, and I think it contributes way more to the 'reality distortion field'. iPad doesn't have a market? It doesn't solve a need? In a sense, it doesn't matter, because Jobs -KNOWS- it will work, and everything else is just details. (As long as you're right...but it's easier to be right when you're convinced you're right.)<p>It's not that such people are unaware of the same concerns I have, they just don't see them as important (because they're only important in a context), and they act as if they've already succeeded. I act as if I could 'lose' at any moment: they act as if they've already won.<p>My initial forays into this behavior were VERY hard for me, and I still feel like I'm completely faking it. But it's starting to grow on me, and I'm already seeing people change the way they bring ideas to me. THEY'RE handling the objections, use concerns, nuance as a response to MY vision, which is...I don't know what it is yet.<p>Maybe, at the end of the day, all it really is, is taking responsibility for the decisions you make, and that makes people react to you instead of you reacting to them. I don't know, I'm still working through all of this.
I love this as I think it does a good job explaining one of my favorite cartoons by Hugh MacLeod, which screams: "I'm not delusional. I'm an entrpreneur."<p>If you think someone is delusional, maybe they're onto something and just haven't turned on their distortion field yet?<p><a href="http://gapingvoid.com/2010/02/28/random-thoughts-on-being-an-entrepreneur-2/" rel="nofollow">http://gapingvoid.com/2010/02/28/random-thoughts-on-being-an...</a>
This article points to one of the most important survival skill of any struggling entrepreneur, which in the past I have summarized as follows, "Make the hard stuff look easy and the easy stuff look hard."
On the same lines, I think us hackers need to understand a pitch for investors / consumers.<p>I've seen hackers read a pitch and say "bah..what expectations and grandeur." But its not intended for us - its intended for the non-technical folks. Simplifying an idea might make it sound more general. Its really not always grandeur.
I love this article and even though I've always respected Steve Blank, he just went up a huge notch. The question I always ask people who pitch an idea / tell me their startup is:<p>"If you succeed to your fullest extent how will the world be different in 5 years?"