code here: github.com/ryanckulp/friendly_csv<p>most of my email campaigns look something like:<p><i>hey </i><i>Ryan</i><i>, i'd like to learn more about </i><i>Acme Co</i><i>.</i><p>however, many of the lists i build have a few problems:<p>* merge variables are in weird cases (ie all lowercase, all upercase)<p>* names aren't split first/last, but have middle initials, etc<p>* company names include artifacts like 'Inc, LLC, Ltd,' etc that make the message less personal<p>so, i built this tool to sanitize all this for you (and me), which then spits back a CSV.<p>no catch, no costs, no email signup, etc. just your leads, fixed.<p><i></i>edited to fix bullets