As somebody from the business department, i must interrupt the discussion here -and ask the elephant-in-the room-question. How can this be like SEARCH ? Can we add SEARCH to every photo? SEARCH generates revenue, those other projects we never supported to establish there own market- they did not generate revenue. So, if this is not in any way related to search, i thin we should cancel the project, before everyone here goes micro-soft. If extrapolated experience shows one thing, people who do extrapolate from past successes are doomed to fail, and SEARCH is a future success, that is for sure.