I'm stuck between 2 app names. Lifetime and Delphi:<p>My app counts down the remaining life a person has, and includes a long-term todo list that maps events to age + weeks in a life calendar.<p>Lifetime is extremely competitive in search, and I'm possibly ranked 50 or more on keyword "lifetime".<p>Delphi is somewhat abstract, and it stems for Oracle of Delphi which I'm not sure many people will make the connection. The upside is that I can be ranked within the top 10 in the search ranks for "Delphi".<p>Is relevance in search more important than search rank or the other way around?