I agree with the article, mostly, but this:<p>>If you overload people with preachy, preening nonsense on a daily basis, you thus overload their cognitive faculties, and they are going to ignore you.<p>is overly dismissive. You haven't overloaded anybody's "cognitive faculties" when you feed them them transparent nonsense. Their cognitive faculties are working quite well, despite your efforts. They're not ignoring you because they're confused; they're ignoring you because you don't have any credibility, and credibility is the coin of any news organization.<p>There's a reason trust in the American media is at historic lows.