The takeaway: 25% of the working-age population can't complete a task as basic as "delete this email".<p>I'm honestly flabbergasted.
So true.<p>And we are not transitioning from passive TV content consumption to active desktop content creation, but to passive mobile content consumption it seems.<p>Well, at least with stuff like Snapchat or Instagram it gets a bit more creativity into peoples hands than TV did.<p>Guess my job is safe for at least my working-life.
I learned this when I created a classified website and I tried switching from a Add Post link to an add post button. My click through rates plummeted. I also remember having issues switching from a list of category links to a dynamic menu.