This looks like it is Mobile Analytics 2.0[0]:<p>> All the functionality that was previously part Amazon Mobile Analytics is now included in our Amazon Pinpoint service.<p>I'm not quite sure if it is mostly server-side goodness and still uses the mobile analytics parts from the current Mobile SDK[1] or if it requires a new client-side SDK?<p>[0] <a href="https://aws.amazon.com/mobileanalytics/" rel="nofollow">https://aws.amazon.com/mobileanalytics/</a><p>[1] <a href="https://aws.amazon.com/mobile/sdk/" rel="nofollow">https://aws.amazon.com/mobile/sdk/</a><p>Edit: Looks like they pushed new SDK components an hour ago! <a href="https://github.com/aws/aws-sdk-ios/tree/master/AWSPinpoint" rel="nofollow">https://github.com/aws/aws-sdk-ios/tree/master/AWSPinpoint</a><p>I hope the React Native SDK gets some update love soon :)
I like many of the new AWS announcements (shield, lambda@edge, RDS with Postgres, X-ray, Organizations). But I wish they'd be more selective with some things.<p>Pinpoint feels like a bland thing that a ton of companies already offer, and there is nothing about AWS that make them better suited to do this.<p>I'd rather they focus on improving their (often) badly designed APIs, refine the documentation and improve the console UI.