I went through the entire page trying to figure out what the humans offer and value I get. My best guess it is motivation and accountability?<p>Did not look at the video. Maybe this has a specific target market who understand the value?
I think you need to do a better job telling the story. Honestly it would also help pictures of real humans/motivators. E.g. let Brad help you out by having a conversation the next time you are feeling anxious about <some issue>. I see honestly see both Fitness / Weight-loss as big markets.