We did this for a long time already. Eg. a friend of mine designed the St. Poelten opera acoustics by using light-sound analogy and a good rendering software. We designed parts of other buildings also purely algorithmically, such as the Kunsthaus Graz and the RESOWI Graz for pure optimization purposes which led to organic forms. Frank Gehry did similar stuff also.
Architecturally fascinating. This is an example of Louis Sullivan's "form follows function," except without formal minimalism. It's complex without being arbitrary.