Fundable had much bigger problems than a bad front page design. Kickstarter has been doing alright, but this is the first time they've really made a big public splash, and it's pretty clear that Facebook and Diaspora are driving that attention. This post seems like a weird post-hoc explanation that's ignoring the obvious.
Don't know why but this struck a cord with me. I realize on home pages of systems I just list features.<p>I updated my flash card site, <a href="http://cueflash.com" rel="nofollow">http://cueflash.com</a> with similar copy. (Check out <a href="http://dev.cueflash.com/" rel="nofollow">http://dev.cueflash.com/</a> to see the old copy).<p>Feel free to comment if you think it could be improved (I am not much of a marketer).