The crux argument is surprisingly cogent: Adobe needs to make a killer product, not try to pressure Apple using the popular opinion, the one mechanism that has never been shown to work in the past.<p>I think there's a huge amount of opportunity for Adobe here. Application development for mobile devices is a developing market. There's room for something new. A new programming language, a new framework, new things I can't even imagine involving location, clouds, whatever.<p>Pushing Flash because it's a dominant player in a legacy market is a little like going back to 1995 and arguing that people ought to be able to make web servers in PowerBuilder because that's the language everyone is using for business applications.<p>Adobe doesn't call me up and tell me how to write software, so I'm loathe to tell them what to do. I'll just say that it would be incredibly cool if they went out and bought some tiny startup or lab with a really revolutionary product and pimped it out as the successor to Flash for mobile devices.
Can't help pointing out that shortly after Sean Connery's character derides Capone's men for "bringing a knife to a gunfight", they shoot him down in an alleyway into which he has chased them. Not that I expect anything similar in this particular case.
With all this talk of flash you would be lead to believe that Adobe are the worst company in the world. I just isn't, they have some really good products that nobody in the industry has managed to copy yet. Let's face it, the reason for Apple's attitude is Adobe is a serious player with the resources that could change the nature of Apple's mobile computing platform and reduce mac sales (developers really have to buy a Mac to write apps).<p>I'm not for flash, but some of the authoring tools available from Adobe are difficult to copy. I'm thinking how would I do some of that key frame animation that's been in flash for years in html5? Tweening?<p>Is this another case where the competition is fended off for just enough time to build the software in-house or buy it in?
This guy from the headline forward doesn't get it. Adobe may not have had a hand in starting the DOJ or FTC investigations of Apple's new developer contract but they are determined to get in front of the parade to see them prosecuted.<p>This campaign is all about shaping public opinion and if they succeed Apple will pull down their artifical wall.<p>IMHO that's what this whole campaign is all about. Back fifteen years ago when Microsoft was playing a variation of this game by not giving equal access for outsiders to all their api you guys sided against Microsoft.<p>Now that it's Apple doing it why are you using Microsoft's old argument that the complainer needs to just go back and innovate? In case you haven't noticed Adobe is doing plenty of amazing things.
This latest ad campaign was poorly conceived. Adobe's prior response -- which was essentially "Ah well...fuck you Jobs. We'll be over there on Android and Blackberry and WebOS" was brilliant. It left it on the perfect note.<p>Now they've again gone back to pandering for sympathy. It's lame.<p>Nonetheless, this article is stupid. The author is hopping on the dogpile and saying all of the classic "talking points", hoping to pander to the audience with the right amount of fluffing.