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Amazon adds ocean freight to the pieces of the shipping puzzle it controls

3 pointsby nhover 8 years ago

1 comment

inopinatusover 8 years ago
&quot;Amazon is a logistics company&quot; is a common refrain. It&#x27;s obviously a core capability and essential to the journey from &quot;bookshop&quot; to &quot;general purpose two-sided global end-to-end fulfilment platform&quot; via ships, drones, planes, self-driving trucks, automated warehousing and so on. This is hardly a surprise but it&#x27;s still instructive to understand that AWS is also a logistics monster.<p>There&#x27;s a quote from James Hamilton from 2014, &quot;Every day, AWS adds enough new server capacity to support all of Amazon’s global infrastructure when it was a $7B annual revenue enterprise (in 2004).&quot; The actual number of facilities elements, computing &amp; storage units is not specified but, you know, it&#x27;s obviously <i>a lot</i>, and that was three years ago. Imagine the supply chain &amp; logistics required for that constant growth. Layer on the step function of adding each new region or AZ. Realise there&#x27;s a lag between demand and fulfilment, and consider the impact of failing to meet a demand projection because something shipped late.<p>Every global public cloud probably shares similar concerns, but I think one reason AWS got to be a first mover is the logistic capability burned into Amazon&#x27;s DNA.<p>obdisclosure: I&#x27;m ex-AWS, opinions are my own, all facts above are public.