In Switzerland you can buy train tickets with bitcoin (<a href="http://www.sbb.ch/en/station-services/services/further-services/bitcoin.marketingurl_$$$en$$$bitcoin.html" rel="nofollow">http://www.sbb.ch/en/station-services/services/further-servi...</a>) and pay for government services with bitcoin (<a href="http://www.swissinfo.ch/eng/business/crypto-valley_zug-first-to-accept-bitcoin-for-government-services/42143908" rel="nofollow">http://www.swissinfo.ch/eng/business/crypto-valley_zug-first...</a>).<p>Also, many fintech startups a hiring engineers like crazy.<p>(I live in Zurich and I am a well-connected programmer. If you are thinking to get a coding job here, feel free to contact me. You find my email address in my HN profile or here: <a href="https://medium.com/@iwaninzurich/eight-reasons-why-i-moved-to-switzerland-to-work-in-it-c7ac18af4f90" rel="nofollow">https://medium.com/@iwaninzurich/eight-reasons-why-i-moved-t...</a>)
Switzerland's financial industry is really in need to reinvent itself (due to the banking secrecy being effectively gone). Not that I have much knowledge of the bitcoin economy, but offering services around this in a legally stable and trusted country seems to be a good idea. Swiss traditionally have a strong distrust in centralized authority (for >500 years it was a very decentrally organised alliance of 'city' states). I could even see replacing the Swiss Frank with a digital currency in the long run. In the digital age, giving much power back to localized states seems more and more compelling to me. Don't like health insurance system in city A? Hey their neighbouring town has you covered.
Xapo's blog post (who are the firm referenced by Reuters) about it: <a href="https://blog.xapo.com/xapo-regulatory-status-in-switzerland/" rel="nofollow">https://blog.xapo.com/xapo-regulatory-status-in-switzerland/</a>