Startups like to raise fund at a high pre-money valuation. It's understandable; founders want to give up little % of their company for a lot of money. But that could be very dangerous, even fatal for startups/founders. When the company is new and unproven, it's better to raise capital at a low pre-money valuation. Founders know when the company is a few thousand line of code, or barely bringing revenue, it shouldn't be valued as high, but they raise the valuation bar anyway. Let's say the founder's wish come true, and the company gets acquired, which is the new business model for most startups now these days. Investors will get the money they invested and more, before founders get anything. Sometimes founders get nothing. It's never about founders get 45%, investors get 65% of the company's stocks. Investors always want to get their investment back, and possibly more... If taking 65% is higher than taking 10X their investment, they'll take 65%; if taking 10X their investment is higher than taking 65%, they'll take 10X their investment. Investors get paid before founders. In an acquisition, the higher the pre-money valuation is, the more likely investors will take all, if founders don't sell as high as their company pre-money valuation. Now days, before a startup gets out of beta phase, it's already valued at millions. Facebook barely bringing $200 million in revenue is valued at $15 billion. Even Mark Zuckerberg doesn't think his company worth that much. Digg.com barely has a business model, is valued at $200-$300 million. What happen to the good old fashion of buying low to sell high? Startups need to buy investor's money at a low pre-money valuation to exit the company high to make a profit.
it could be interesting proposition if founders know how much to value, if they have an experience mentor then they can calculate all kinds of permutation combination. Sometime it is better to keep the control and give away stake and vice-versa.<p>But following is what i learned from one of the venture blog, its very interesting and educating:<p>Entrepreneurs focus on valuation when they should be focusing on controlling the company through board control and limited protective provisions.<p>Valuation is temporary, control is forever. For example, the valuation of your company is irrelevant if the board terminates you and you lose your unvested stock.<p>The easiest way to maintain control of a startup is to create good alternatives while you’re raising money. If you’re not willing to walk away from a deal, you won’t get a good deal. Great alternatives make it easy to walk away.<p>Create alternatives by focusing on fund-raising: pitch and negotiate with all of your prospective investors at once. This may seem obvious but entrepreneurs often meet investors one-after-another, instead of all-at-once.<p>Focusing on fund-raising creates the scarcity and social proof that close deals. Focus also yields a quick yes or no from investors so entrepreneurs can avoid perpetually raising capital.