Personally I think its nice to see this kind of creation tool decoupled from a social network. I am hoping it can take Vine like videos, which I can keep and redistribute in a method of my own choosing.
So. Everyone seems to be doing this. Even FB Messenger has a huge button I keep fatfingering that pulls up a camera. Once already I got dirty looks because it looked like I was about to photograph a pretty girl in a short skirt.<p>It's well beyond redundant to say that the whole thing is network effects and demographics, but -- I basically love this idea and really want it to catch on. But I'm in my mid-thirties; all my friends are 27+, some in their 50s.<p>I know I'm supposed not to be in the prize age bracket marketers are looking for. Still, I'm single-ish with single/serial monogamous adult friends who have disposable income.
This seems more like a simpler, mobile aware and social version of iMovie. I think this makes total sense and makes me think why this wasn't done before.<p>[Edit] My comment was after looking at the Apple's page..<p><a href="http://www.apple.com/clips/" rel="nofollow">http://www.apple.com/clips/</a>
I don't get the comparison to Snap/Insta Stories. Isn't the whole point of those that you add to them over 24 hours and they disappear? This just creates little videos/gifs you can share on other social networks.
I think one of the underlying reasons for creating an app which people show and contort their faces to, is to help train facial recognition systems.<p>Sure, easy to do with lots of photos. But when you've got the model in front of your camera, for hours, pulling all sorts of faces, that data is going to become pretty useful.
Do we really need another walled garden snapchat clone? I seriously don't get where the excitement comes from. Because it's apple? And apple means Awesome?