So they target specific drivers and offer them MORE money to drive only for Uber? And the drivers are under no obligation and could choose to not accept the extra and continue driving for Lyft, or drive for Lyft after the incentive is over?<p>How fucking nefarious!
Uber designed this tool to make drivers loyal. But knowledge of its existence will have the <i>opposite</i> effect:<p>Now drivers will have incentive to drive for Lyft as well.
I'm just trying to picture a team that stares at God View and the Lyft app all day, triangulating and throwing subsidies at oblivious drivers all day.