+1.<p>One app I loved for the iPhone, "Air Mouse" decided it made more sense to make a new app for the iPad: "Mobile Mouse"<p>First I was confused. Is this the same app? Their naming is all over the place.<p>Then I was angry. The iPad can run the iPhone version I already paid for just fine and it works surprisingly well. So why do I have to pay for a new version?<p>Well the cost isn't too much, so I don't really mind paying again. But... while I'm looking maybe there are other apps? Sure enough there's one I never heard of, Rowmote Pro. And it's a universal app so it'll be very consistent on both devices.<p>So I paid for that, installed it on both my iPhone and iPad, and uninstalled Air Mouse. They lost me as a customer by not having a universal app.