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Amazon launches its own social media influencer program into beta

46 pointsby ghoshabout 8 years ago

7 comments

tyingqabout 8 years ago
All the links in the article to Amazon now lead to a generic login page with no mention of the program.<p>You can see they weren&#x27;t generic in the Google cache though:<p><pre><code> site:amazon.com &quot;amazon influencer program&quot;</code></pre>
natchabout 8 years ago
It makes me sad that fame and celebrity, no matter how it is acquired, equates so directly to money-making and power now. Sad because I don&#x27;t think it is encouraging the best parts of our nature. But I don&#x27;t know what to do about it.
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ams6110about 8 years ago
My question is will there be a guarantee that the items are genuine and not counterfeit?<p>Celebs will probably not want to be associated with buyers of their endorsed products ending up with counterfeit goods.
ameliusabout 8 years ago
Why use such a controversial name as &quot;influencer&quot;? Why didn&#x27;t they just call it &quot;recommender&quot;?
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cagataygurturkabout 8 years ago
They were recently hiring a SDM in Germany for this program.
elastic_churchabout 8 years ago
Nice maybe they buy up competition
lutuspabout 8 years ago
A what? A &quot;social media influencer program?&quot; It&#x27;s a program that employs people skilled at pretending to be someone they aren&#x27;t, whose goal is to influence the views of people who would prefer to be someone they aren&#x27;t.<p>&quot;Social media influence&quot; is jargon for lies. Proof? When was the last time you saw a famous actor flogging potatoes? The reason? People actually need potatoes -- they don&#x27;t need to be tricked into buying them.<p>Even more worrying is the recent rise in lawsuits against anyone who posts a negative product review in social media. The idea is to squelch anything but controlled advertising copy, recited by young, attractive employees. And ... it&#x27;s working.<p>My favorite advertising slogan of the last 20 years: &quot;If you don&#x27;t buy a new car, the terrorists win.&quot;