tl;dr? Go back and read it. This is a smart, honest, and detailed look at startup failure. It's also very well cross-referenced with valuable articles for founders.
mikeryan -
good point, as I pointed out myself, I started this without loving the space (which implies that I didn't have the domain expertise I should have), but we started all the same. I agree many issues can be solved by having better domain "understanding" but if we wait for domain "experience" nothing innovative will happen. Nobody had domain "experience" when Netscape was building their first browser.
So just out of curiosity did you guys have relevant domain experience before this?<p>It seems like a few of your issues stemmed from not understanding the target market (both from a product and customer standpoint). I see this quite a bit it seems in start ups that don't succeed. (I see this real lot w/r/t video content)