a) Is it sensible to bring an entire mall's individual shops' inventory online for customers to browse easily and have items delivered to them?<p>b) What would be the value proposition for the mall’s owners?<p>c) What are some examples of malls that have all their shops plus their inventory listed online?
The issue with ecommerce is how competitive it is. You are no longer only competing within a 40km radius, you are now competing globally.<p>A brick-and-mortar mall likely could not compete with such low prices and so your online sales would probably not warrant the initial investment in setting up ecommerce.<p>People don't attend brick-and-mortar malls for low prices, they attend for the experience, to try clothes on, maybe buy a few small items and to have a milkshake all whilst only needing cash, no terms of service involved. If you focus on improving the experience of shopping at a mall, it doesn't matter what your prices are, you will likely receive a higher return than if you invested that same money in ecommerce.