How to show that we are not “cheating” but helping

Sometimes people misunderstand what our startup does and assume we are unethical. We feel that we are ethical and our Clients(professors, employers, and students) love us and thank us for our efforts every day. Yet some people(not our client groups, but perhaps future investors) jump to the conclusion that we are helping people &quot;cheat&quot;. I think it may be in the way we word our services.<p>We are helping amazing, and often genius level students from around the world get into western universities and secure funding. We do this because so many times we have seen the erected barriers hold back many bring minds- &quot;If you can cure cancer, but can&#x27;t write an essay, you might never get your chance.&quot;<p>Our services include:<p>1.A super-massive university search 2.CV writing software 3.Reference letter writing software which helps non-native English speaking professors, and employers write clear, precise letters for students. 4. Software that explores the personality of non-native English speaking students, and uses the data to prepare rough essays and personal statements that show western universities the quality and potential of our student-clients.<p>Service 3 sometimes brings on the stoning, but service 4 almost always does. Will we always face this problem or is there something we can do to prevent this misconception?<p>A case study: We had a client, Sam. Sam was, without question, a genius. As an undergrad, he was accepted as a research assistant by a top professor where he developed an impressive array of self-driving algorithms. He then applied for graduate school in the USA and failed. He had no idea how to write an essay and he was so modest that he ignored all of his stellar work. On top of this, his highly-awarded professor had a weak hold on English and had been unable to write a clear reference letter. We took charge, we helped Sam, and he was offered several full scholarships from top American Universities.