I ended up emailing their support and their response included: "We are now working to run a business and we didn't want to build revenue on selling customer data or cluster your experience you with ads. We want to build a business on transparency.<p>We're finance hackers that see the overwhelming pile of crap that exists in the world of consumer finance and have taken up arms to improve the status quo through better software and better customer experiences; which will lead in our calculations to a financially healthier population. "<p>Actually pretty convincing, strong stuff