This is by Lapka co-founder Vadik Marmeladov.<p><a href="https://twitter.com/vadikmarmeladov/status/851475018332622848" rel="nofollow">https://twitter.com/vadikmarmeladov/status/85147501833262284...</a><p>In 2013, before Lapka was acquired: "He was dressed head-to-toe in tailored black garments... he confessed to me that one day, if his company ever got big, every employee would dress this way. “That’s the dream, anyway,” he said with a self-effacing laugh."<p><a href="https://www.fastcodesign.com/3050743/why-airbnb-just-bought-a-quirky-russian-industrial-design-firm" rel="nofollow">https://www.fastcodesign.com/3050743/why-airbnb-just-bought-...</a><p>See also his personal site <a href="http://www.vadikmarmeladov.com/" rel="nofollow">http://www.vadikmarmeladov.com/</a> which showcases similar design principles and includes "our Codes of Practice":<p>1. Wear the uniform<p>2. Think long term (like 30 years from now)<p>3. Build stories and languages, not things<p>4. Create your own universe<p>8. Do not build utilitarian products. However, use them as a medium to express yourself<p>20. Move to LA<p>23. Use only one font, just a few colors, and just a few shapes<p>28. Remind yourself daily: you and everyone you know will die<p>30. We are 2046 kids
Protip: Hanes t-shirts are about $7 at target, boxers $12/3 at T.J. Maxx. Get good, comfortable shoes, no matter the price.<p>This is insane, but a work of art if it's parody.
Really like the totality of the aesthetic here - clothing, skincare, music... Nicely put together. Love it as an art project.<p>My thoughts are that the tattoo machine is the boondoggle piece that helps position the collection - it's fairly common in high fashion collections or new brands positioning themselves.<p>For example, Warby Parker's monocle, Saint Laurent's $1,200 roller skates and guitar cases, Hermes' $500 riding crops - complicated and impractical pieces not really meant for mass consumption, but they create conversation and help position the statement the designer is making.
The footer on the subscribe page quotes Jerimiah 29:11 (" For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.") and lists this coordinate (32.7663,-117.1293), which googlemaps says is on a hillside above the 805 freeway in San Diego.<p>This is clearly a treasure hunt or an art project, right?<p>edit: also, the instagram is pretty artsy: <a href="https://www.instagram.com/lot2046/" rel="nofollow">https://www.instagram.com/lot2046/</a>
Alright I'll bite... $49 is some cheap entertainment and I'm totally intrigued at this point!<p>My only fear at this point is that it's completely legit and someone actually thinks this is a good business.<p>Subscription confirmation: <a href="http://imgur.com/PKVip3w" rel="nofollow">http://imgur.com/PKVip3w</a>
What kind of joke is this?<p>Who on Earth needs a new set of clothes EACH month, all looking the same?<p>If it is some sort of art project attempt, well... then I guess it is beyond what I can grasp as I can't figure the point of it.
Completely appreciate this is not for everyone, but this looks fucking amazing.<p>I've been wrapping myself in mainly the same setup from <a href="https://outlier.nyc/" rel="nofollow">https://outlier.nyc/</a> for the past 5 years and have been looking at subscription clothing servies pretty intensely for the past month. This is the first I've seen that's not just turbo-generic or overtly loud fashion.<p>There's a few other places that are popping up doing personalised, laser cut, tailored t-shirts that are definitely competing for attention, but will be giving this a test run for staples.
2046 is a movie by Wong Kar-wai and was recently shown as part of a scifi series at Metrograph called "The Singularity" here in NYC.<p>I mention it because part of the plot revolves around a place called 2046, where nothing ever changes and in which people try to travel to in order to find lost loves.
interesting how what seems to be a dystopian-aesthetic brand has chosen to include a tattoo kit as an essential.<p>also, what exactly is a "team" in this context?
This could be a viral site for the third season of 12 Monkeys.<p>The future timeline started in 2043, and I'm pretty sure the future timeline is now somewhere roughly around the year 2046 now.<p>Season 3 starts in May.<p>*edit, changed final to THIRD season
I tried to subscribe... with test card data just to see if it would call out to a processor... It did not work, but I didn't get any errors on the screen... here is the console...
<a href="https://drive.google.com/file/d/0BwzFTPlMnM3weVZvMV9wNW1qRzQ/view?usp=sharing" rel="nofollow">https://drive.google.com/file/d/0BwzFTPlMnM3weVZvMV9wNW1qRzQ...</a>