Yet another example of how the tv show, Silicon Valley, hits the nail on the head [1].<p>[1] <a href="https://www.youtube.com/watch?v=pAEAbqrE5Zw" rel="nofollow">https://www.youtube.com/watch?v=pAEAbqrE5Zw</a>
This is Facebook, a company worth billions of dollars, showcasing their last, earth shaking tech that is going to change mankind forever. Add silly hats and stars to your selfies! How could we live for so long without it!
If you're interested in the app, there's a tutorial of how to build an effect with 3D Objects [1].<p>[1] <a href="https://developers.facebook.com/docs/camera-effects/tutorials/building-an-effect-with-3d-objects" rel="nofollow">https://developers.facebook.com/docs/camera-effects/tutorial...</a>
I think this has good potential to overtake Snapchat in popularity. The Snapchat masks/filters are very same-y and this would allow for a much larger variety to choose from.<p>Will be interested to see how Facebook can both show more "filters" and not crowd the screen or have a hard to use marketplace.
This is a very smart move by Facebook, assuming they can walk the UGC line. They are in pole position to do that, too, because of the social graph data they have (e.g., only promote filters trending among friends or friends-of-friends).<p>If there was any doubt that Snapchat was what kept Zuck up at night, banish it.
I was hoping they were open sourcing tools to aid in building AR applications, too bad.<p>This is just a tool for marketers essentially. It's actually a rather smart move for Facebook in competing with Snapchat. Snapchat was building these camera effects for brands and charging a premium for it. Facebook has taken this a step further, now allowing brands to build their own effects for Facebook's platform, thereby taking a bite from one of Snapchat's business models.<p>For those complaining about this being a waste of effort, realize that others use these type of features in camera apps a lot, therefore there's a proven market for it. Sure, this might not advance society much perhaps, but it makes plenty of sense business-wise. Direct your anger towards those who like taking selfies with cat faces.
A promising technology/concept with several potential applications used to produce ugly/weird effects on dumb videos. This is, IMHO, very depressing.
I've seen the future and the future is dumb. It's depressing how much energy is spent on ads and dumb stuff like this. OTOH, I suppose it drives research into useful but niche stuff. Hopefully.
This is sad. How many billions of $ and millions of hours go into stupid sh*t like that.. Some of you may not know but there are more pressing, more exciting and more challenging tasks that wait for manpower and resources. Wake the fuck up people!
So, is this tied to posting and live broadcasting to Facebook or is it just there to be used for whatever you want?<p>Also, which platforms does it run on?<p>It doesn't seem like an open beta. It seems like a developer beta with the sole purpose of crowd sourcing the effects before it goes public. And applying for the beta subscribes you to, what it seems, three different newsletters from Facebook.
Lots of people commenting in the lines of "this isn't a breakthrough worth of a company like facebook or how useful for humanity". I agree this is silly, but it seems like an easy hedge agains't snapchat, nothing more.
The pioneers of tech like J. C. R. Licklider had grand vision of making the internet a human intelligence augmenting super power.<p>Its sad that the intellectual people in these tech companies only want to use it to sell personal data by playing on people's emotions.
I think we are going to see a lot of interesting artistic applications of AR. There is a lot about FB that I don't like but this here is a good thing.