Free app developed in 3 hours hits #1 and makes $20000. What we learned so far.

This is not a sarcastic question: who pays for advertising in iPhone apps? (I've never held an iPhone long enough to see an ad, and I'm drawing blanks as to who would pay $2 CPMs for mobile traffic.)

The app mentioned: Air Horn by Sympaddico<p>App page: <a href="http://itunes.apple.com/us/app/air-horn-free/id348184873?mt=8" rel="nofollow">http://itunes.apple.com/us/app/air-horn-free/id348184873?mt=...</a> (tries to open iTunes, sorry! don't know a link that doesn't do that)<p>Content link: <a href="http://webcache.googleusercontent.com/search?q=cache:http://blog.burstly.com/2010/06/08/free-app-hits-1-and-makes-20000-what-we-learned-so-far/&#38;hl=en&#38;strip=1" rel="nofollow">http://webcache.googleusercontent.com/search?q=cache:http://...</a> (from eperfa, give them points! <a href="http://news.ycombinator.com/item?id=1418841" rel="nofollow">http://news.ycombinator.com/item?id=1418841</a>)

website does not load. anyone have a reliable mirro?

Takeaways: just keep going no matter what. It may take a while to reach that goal, but someway somehow, you are going to make it.

"Error establishing a database connection"<p>That's certainly a lesson I haven't heard before!<p>:)<p>edit: I was just teasing