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A new Google brand designed using only black, white and Roboto

3 pointsby jackmabout 8 years ago

1 comment

GuiAabout 8 years ago
From the page:<p><i>&quot;an elite training program for their most senior advertising executives and the people responsible for Google’s financial succes [...] For Google employees, the Black Belt should be a literal badge of honor to wear with pride [...] the result of this thinking is a brand identity built to represent the elite in every Google team&quot;</i><p>From <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Black_belt_(martial_arts)" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Black_belt_(martial_arts)</a>:<p><i>&quot;In contrast to the &quot;black belt as master&quot; stereotype, a black belt commonly indicates the wearer is competent in a style&#x27;s basic technique and principles [...] the shodan black belt is not the end of training but rather as a beginning to advanced learning: the individual now &quot;knows how to walk&quot; and may thus begin the &quot;journey&quot;.&quot;</i><p>Nice cultural appropriation :)