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zenter in trouble?

7 pointsby darragjmabout 18 years ago

7 comments

mattjaynesabout 18 years ago
My guess is that they'll do just fine. <p>Google's entry into the space gives online presentation tools much more credibility and that can only help Zenter. It's true that many users that would have used Zenter will now use Google Presentations, but now the pool of people using any online presentations tool will be much greater. So it's not a zero-sum game by any means.<p>Also, Google has announced that it will be released "soon" which will give Zenter plenty of motivation to beat them to the punch and launch their product.<p>PR, if handled right, can also help Zenter. If they are positioned in the media as the underdog with a real chance of taking on the Giant. Hopefully this will play out differently than Kiko. It all depends on how good Zenter is comparatively. Kiko didn't have much of a chance compared to Google Calendar.<p>I'm curious to see if Zenter will wait to release until after Google Presentations, or if they will release before. There will be the temptation to launch after GPres in order to one-up-them in features before they launch. But if they do that they will lose much of the great PR that they could get if they launched theirs first and started developing a strong initial user community.<p>Ask yourself, would you be more likely to blog about Zenter if they launched before GPres, or after. For me it would definitely be before. Hopefully they will consider the lesson that Odeo learned from launching right after iTunes did. Odeo has it's own problems, but it certainly destroyed their PR strategy when they missed their launch window.
brettabout 18 years ago
I'm confident they're just fine. For one thing it's a bad sign for Google that they're resorting to announcing vaporware. They didn't need to pre-announce Google Calendars because they knew it was going to kick ass once it hit the market. Strategically coming out with this early means they want to scare people out of the space and they want to put Microsoft on notice. It does not necessarily indicate a killer product.
bkmrkrabout 18 years ago
My guess is they will go the way of Kiko, I still think Kiko's product was better than Google Calender ...
omouseabout 18 years ago
Zenter needs to start the marketing machine up and post some screenshots and some links to presentations created with it. There's at least <i>one</i> presentation I've seen created with it.<p>Just give us a taste of Zenter and we'll be hooked.
dawieabout 18 years ago
Zenter is small and agile and they can probably change their product to do stuff that Google Presentations can't. I think they can do especially well by integrating into MySpace etc They can do some social stuff that google is not capable of.
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nickbabout 18 years ago
Zenter guys, release NOW! Release ASAP! Let the app be out there and let the people use it. Google's app launch is still some time away so you guys have a perfect chance to make their app seem outdated and old and ersatz.
darragjmabout 18 years ago
how is google's new presentation software going to affect the success of zenter? has the zenter team responded to the announcement yet?
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