"employees at the Cyprus office were tasked with creating "fake" profiles to lure men. "They would take somebody's picture and maybe take a snippet of the profile, whether it was an existing one or had been in the past, and make these profiles," she said. "Then they would start sending out messages to men, because the whole business model was that men would pay and women could use it for free."
Despite the hack, the company is still growing. Ashley Madison grew from 39 million users in August 2015 to 50 million users in January 2017, according to a company spokesperson."<p>Screws over users, still growing. In the case of a cheating assistance website, you could posit that in the case of people that were able to successfully cheat instead of just talk to fake profiles, it was their partner who was screwed over. Thus, whether it's the company screwing the customers over, or the customers screwing their partners over, it's all bad.<p>Be ethical, with your partner and your customers. May this company and everyone that's profited from it be damned.
While I don't think cheating should be explicitly illegal, I think companies that actively encourage it <i>should</i> be - AM is (was) outright immoral!