I see from prbuckley's profile that this is probably related to the DODOcase, a fashion accessory for tech folks which has six week delivery time. Ahh, pieces are falling into place: 700 orders shipped out of a few thousand, some customers complained (love that tech induced ADHD), Google froze the money.<p>While it isn't immediately helpful to you, a little bit of craftiness here will kill two birds with one stone. First, <i>don't let orders queue</i>. Customers, particularly ADHD tech types, are <i>very</i> sensitive to shipping delays. Instead, if you don't have the inventory and you're at your (low) maximum queue size, turn off orders on the website.<p>The key, though, is how you do that. I'd highlight the scarcity/exclusivity angle and <i>play it to the hilt</i>. Come on, you're selling I-can't-believe-its-not-moleskin handmade in San Fransisco straight to Mac owners. This is a luxury status item. Tell folks that if they didn't buy in time, they're simply not worthy of your magical goodness. Then three weeks later, you produce some more, and open orders again. You will be stampeded, and have to close again within a day. Folks who didn't hear about it in time, well, not everybody can be cool enough to own this. (Every time you open up orders, expect a burst of Twitter/links/etc, as folks try to get in and then lament that they missed it again or primp to their friends that their faith has been rewarded.)<p>(I'd suggest making the batches distinguishable in some way -- any way, heck, you could just say "Our artists whispered the words 'Made in the second batch' over these" and that would have the desired effect on your target customer. Also, charge more.)