A while ago, when these guys told me about their idea, I thought it was completely stupid. Another photo sharing service? But I went along with their beta and after using it for a few days with a group of friends, it started to become addictive.<p>I realized a couple weeks later that it was changing the way I was communicating with friends. Whenever I was doing something interesting, I'd snap a photo, add a witty title, and send it to Treehouse. Because it's a private group, it feels very different than using Twitter or Facebook. And because it requires a photo, it's a richer experience.<p>I'm not sure exactly what it is, but something about this app is really cool. Especially if a group of your close friends are also using it.
S08? What have they been doing all this time?<p>Facebook only has to implement one feature to crush this startup. Facebook Circles. Allow you finer granularity than binary public/private posts. Take a photo, pick which circle you want it published to, caption, upload.
<i>yawn</i> Where's the innovation? Why did someone give these kids money? It sounds like someone is trying to re-make a very small subset of Facebook features.<p>Edit: The only way you could possibly say this is innovative is that it's a closed subset of your friends that can see this content. Sounds like something Facebook could roll out in a few days of work