Their web site is currently down. I can't find any mention of whether they are actually selling these. Supposedly they did a Kickstarter, but I can't find a link to that on Google either.<p>Neither of these products really have a price until they are in production anyway. And frankly, if this startup is trying to compete on price I'm not sure that's a good thing. Tesla's model of starting on the luxury segment and moving down seems to have worked well.
One problem that they will have is style -- not everyone loves the "standing seam metal roof" style. Some of prefer a style that looks more like traditional shingles.<p>And standing seam won't work with some architectural limitations that some HOAs have.<p>Interesting theory, but I'll have to see it in practice.
<i>"Taylor, Forward Labs CEO, told Green Tech Media that the company is aiming to do the right thing for the right reason. In contrast, he believes that Tesla’s design is the “wrong thing for the right reason.” “It’s wrong to devalue people’s houses with something that doesn’t look good. It’s wrong to put holes in roofs; it’s wrong to go to war with homeowner associations; and it’s wrong to try to ram something down people’s throats that they don’t want,” he said."</i><p>Isn't this a straw man argument? Telsa's roof shingles look better than standing seam metal roofs and I haven't heard anywhere that people don't want it. Did I miss something?
Tesla's price makes zero economic sense at least where I live where electricity is $0.11/kWh. I guess most people will buy it just to have it as a status symbol.