On T-Mobile: <i>A merger with Sprint-Nextel has been mentioned several times. The combined company would have a customer base about the same size as AT&T or Verizon</i><p>After the difficulties of merging with Nextel (competing corporate cultures and different networks), I doubt Sprint would be eager to see history repeat itself. To have to run possibly 5 different networks (CDMA, GSM, iDEN, 4G/WiMAX, LTE) would be too much to handle.
Interesting that Radio Shack is only changing their name and image now. They objected to Auto Shack's name in the late 80s forcing them to become AutoZone which really took off after the rebranding. It seems like they would have seen how well AutoZone did with a modern sounding name and done the same before now.
Some of these arguments are very weak, especially for Kia which amounted to "Well, Ford and GM couldn't handle a dozen brands each so obviously Hyundai can't handle two." Couldn't the author give at least sales figures?